Nortec in brief

We make everyday life easier for the many in their daily routines, with a focus on reliability and user-friendliness.

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“We wholeheartedly believe in the sharing economy. Solid communal solutions are the future. We are proud to deliver exactly that every day to everything from housing associations and cleaning companies to kindergartens and fire stations.”

Michael Sand, CEO.

Nortec creates laundry solutions and charging stations. We are a Danish company built on over 35 years of experience and three unwavering cornerstones: high service, durable solutions and sleek design.

Pure benefits in the laundry

We are experts in creating user-friendly laundry solutions. With systems everyone can use and a design that makes most people look twice. We gladly take care of service, operation, repair and maintenance so that you, as customers, don’t have to worry about anything.

Robust charging solutions of all sizes

Buying an electric car can be a complicated decision. Therefore, it's only fair that charging is easy. We install and set up professional high-quality charging stations and help users get started smoothly. We create solutions for the largest Danish housing associations, the small owner and cooperative associations, and everything in between.

We are always looking for new meaningful business areas that match what we can do and what we believe in. So don’t be surprised if we can offer even more at some point.

Highlights in our history

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1988

1988: Toms Vaskeriservice is founded

Nortec's founder, Tom Madsen, starts a service company from his home in Vonge near Vejle. From there, Tom operates as a laundry technician for local housing associations. It quickly evolves into the sale and rental of laundry machines.

2000

2000: Payment system launched

Tom launches the first payment system, marking the debut of our later popular FlexTouch. In 2000, it was revolutionary to have a touch-sensitive screen that could operate the entire laundry.

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2000

2000: First TotalCare laundry opens

Nortec's current CEO, Michael, goes on an inspiration trip to the USA. Here, he gets the idea for the TotalCare concept, which is introduced to the Danish market shortly thereafter.

2004

2004: Eastern Division opens

To establish a greater presence in the eastern part of the country, Nortec opens a division in Hvidovre. It includes sales and service as well as administration and warehouse. This division has now moved to larger premises in Brøndby.

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2013

2013: Generational change in Nortec

Tom passes the baton to the next generation. Michael Sand becomes CEO and majority shareholder of Nortec. Since then, Tom has been co-responsible for technical development and continues to contribute to Nortec's growth as an active board member.

2020

2020: First charging stations launched

Due to a value match and customer demand, Nortec decides to launch a new business area: charging stations. Our many years of experience with technical solutions provide a natural foundation for expanding the business.

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2021

2021: Acquisition of Saniva and Servicecentralen

As part of our growth strategy, we acquire two of our industry colleagues, Saniva and Servicecentralen, in 2021. We take over both customers and employees, and the former owners of the companies join Nortec's board of directors.

2022

2022: We reach 2,000 TotalCare customers

The TotalCare concept, launched in 2021, is well received by customers. As a result, in 2022, we surpass 2,000 laundries under this agreement. Today, we have over 2,400 TotalCare laundries.

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2023

2023: Ownership group expands

In 2023, the leadership team consisting of Lone, Dan, Jacob, and Steen agrees to become part of Nortec's ownership group. They collectively acquire a 10% ownership stake.

2024

2024: Investment in WASHCO

It’s love at first wash when we meet the team behind WASHCO earlier that year. In 2024, we make our largest investment to date, with Nortec purchasing 25% of the successful British company.

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“Was the customer satisfied?”

When Tom started the company in 1988, he placed a Dymo label on the dashboard of his service van with the text “Was the customer satisfied?”. This uncompromising approach to customer service became the cornerstone of Nortec.

Always nearby

We cover the entire country but are always nearby. Our customers can get help with service, support or advice whenever needed.

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100% Danish-owned company

Branches in Vejle and Brøndby

More than 3,000
TotalCare contracts

TotalCare is our mainstay. Therefore, we are proud to have over 3,000 active TotalCare contracts, covering both laundries and charging stations.

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100+ empolyees

Own service team

45+ technicians