Nortec acquires all laundry operations from Saniva Facility A/S

Nortec A/S, a company specialising in professional laundry solutions, has acquired all laundry operations from Saniva Facility A/S. With this acquisition, Nortec strengthens its market position as Denmark’s leading provider of professional laundry solutions and further expands its already nationwide service department.

The acquisition of Saniva’s laundry division marks Nortec’s largest acquisition to date, and Michael Sand, CEO of Nortec, shares the following thoughts on the successful takeover of such a well-established and reputable company.

Saniva and Nortec are a great match in every respect, and we share many common values.

Michael Sand, CEO at Nortec

“It is with great pleasure that we can now announce our purchase agreement with Gitte and René Groesmeyer, through which we are acquiring all of Saniva’s laundry operations.

Saniva is an incredibly well-run company with a strong reputation in the industry. They are known for their high level of service, and I am therefore extremely proud to have the opportunity to carry this forward in the same spirit.

Saniva and Nortec are a great match in every way – we share many common values. And even though we are becoming a larger company, we remain grounded and focused on the next service task.

From the very beginning, we’ve been a service company – and we still are today. Our business is built on satisfied customers, and the acquisition of Saniva means we are becoming a bigger family with more service technicians, so we can stay close to our customers when they need us.”
- Michael Sand, CEO of Nortec

Saniva, like Nortec, is a Danish, family-owned company founded back in 1970 by William Skovlund Jensen. Now, 50 years later, the company still operates under the same company registration number (CVR), and today it is William’s daughter, Gitte Skovlund Groesmeyer, and her husband, René Groesmeyer, who own and run the business.

René Groesmeyer joined Saniva in 1993 and, together with Gitte, took over the company from her father in 1999. Saniva’s core business is professional laundry solutions, including the delivery of laundry machines, service agreements, and the operation of its own laundries.

The company is based in Smørum, northwest of Copenhagen, and has covered a large part of Denmark with its own in-house service department. As part of the acquisition, Nortec will take over all of Saniva’s existing service and laundry contracts, and the employees associated with Saniva’s laundry operations will also transition to Nortec.

As a result, Nortec will operate Denmark’s largest service department, staffed by well-trained and quality-focused service technicians with expertise in professional laundry solutions.

Saniva also has a facility division, which includes the renovation of rental apartments and painting services. These activities will continue within the current company and are not included in the transfer to Nortec.

Although the company will now operate under a new company registration number, Gitte and René Groesmeyer do not see this as the end of an era. While they have sold Saniva’s laundry business to Nortec, they view it as the beginning of a new chapter. René Groesmeyer will join Nortec as an employee and take an active role in the company’s future operations, as well as join Nortec’s board of directors.

We are incredibly pleased to be able to sell Saniva to a Danish, family-owned company that shares the same values we have upheld throughout the years.

René Groesmeyer, former CEO of Saniva Facility

“We have no doubt that this is the right decision for our customers, employees, and the company. Selling Saniva has been a big decision for us, which is why it was so important that we had the right gut feeling when choosing to hand over the business to new hands.

It was also crucial that we could see ourselves in the new setup, and that there was a solid, long-term plan for both our customers and employees.

On a personal level, I’m truly happy to become part of Nortec, and I’m looking forward to my new everyday life in a larger company with even more great colleagues. In this way, I can help ensure a smooth transition and continue the strong relationships with many of the customers we at Saniva have been proud to serve with quality solutions and service for many years,”
- René Groesmeyer

The takeover will officially take place on 1 January 2022, allowing ample time to ensure a smooth transition of all laundry operations to Nortec. Saniva’s many customers are therefore in good hands and can expect the same high level of service they have always known. All service and laundry contracts will be transferred to Nortec with the agreed obligations and terms, ensuring that the day-to-day operation of the laundries will not be affected by the sale to Nortec.